Hi, I'm Brendan Ciccone. 👋

Product Designer at Immertec.

Immertec Scheduling App

The mobile app for scheduling remote physician training in virtual reality.

I am the product designer at Immertec where I am responsible for all UI and UX related tasks. I was tasked with creating a mobile app for our users to schedule and securely connect to physician training in virtual reality.

Research User FlowsUser StoriesInformation Architecture Prototyping IterationsVisual Design

SketchSketch CloudPrincipleNotionUndisclosed Research Tools

The Challenge:
I needed to create a way for physicians to easily access a mobile app, find an upcoming training session, and book it. On top of this, I needed to have areas for authentication, profile settings, and more.

The Process:

Empathize Define Ideate Prototype Test

User Research:
There have been 7 participants in testing.

I used first-person and second-person research methods with interviews both in-person and online. In total, there were 7 people interviewed. A little over half of these were selected from demographics that matched those of physicians, while the rest were physicians. The current methods listed here will be a comparison between the old way and the new way of scheduling these training sessions.

Current Methods:
People have to manually contact someone from the company to go and add them as a userThe users face a lot of friction without an app to schedule a training

Pain Points:
They have a difficult time using technology for the most part and do not spend an enormous time onlineThey do not fully understand how to get into a training session

Research Analysis:
After collecting my qualitative findings, I looked for commonality between the responses. I grouped together needs, insights, surprises, and perceived emotional data. Below are some conclusions I gathered.

Over 70% of the respondents want the app to be easily downloadable from a normal app store like the App Store or Play Store Around 80% felt that they were unsure of how to properly schedule the sessions they want toAbout 30% felt that they were unsure on how to use the headset properly on the day of the event to connect

Design Library:
For the sake of design consistency, I used the Sketch design library I built that contains a hierarchal type system, organized colors in a logical manner, and icons. Below is some of what the library contains.

The Solution:
Once I had the insights of the users, I felt confident to begin ideating and creating some prototypes. The first iteration presented usability problems with a very low contrast, which users reported to be difficult to use. The second iteration was closer but utilized content that was simply too small.

I quickly realized that the lack of a library to provide consistency was becoming a very big issue. As seen above, I created this library to be used across all digital experiences and provide the best.

The third iteration is featured below and utilizes this design library and yielded the most positive results from users.

The mobile app should not have a font size anywhere below 16px to ensure legibility through all areas, from the calendar to the profile tabsThe app should follow the hierarchy set forth in the design libraryThe events should show in a more traditional calendar style to let people easily navigate between months and also quickly see on the calendar what works best for themThe mobile app should be native, if not only for the sake of making downloads easier for all usersNavigation should always be clearly labeled with both text and icons to maximize usabilityAll screens should have a feel of continuity and not feel like they are taking the user out of the app and into another appAll colors should be as consistent as possible to ensure better user experience and avoid any jarring situations where the user may feel they are in the wrong placeThe app should feature a small tutorial that goes over the basics of the app, such as how to schedule an event and how to attend it on the day of the event to ease friction

The Results:
Participants strongly agree that this mobile app design is more efficient in allowing them to schedule a training session than the previous methods. They also agree that this most recent design is easy to navigate.

All documentation for development was handed over via Sketch Cloud and Notion where a deeper dive is provided in the functionalities.

The mobile app is still a work in progress and will undergo a variety of functional changes.

Haverhill Business Portal

The central resource hub for entrepreneurs in Haverhill, Massachusetts.

Haverhill is a municipality located in Massachusetts. They had an outdated, non-responsive website, which made it quite hard for users to find the resources they needed for their businesses. I was contacted as a freelancer by some individuals in their city looking to replace the business portal they had.

You can view the site live here.

Research User FlowsUser StoriesInformation ArchitecturePrototyping IterationsWeb DesignVisual Design

SketchHTMLCSSJSUndisclosed CMSAsana

The Problem:
An outdated website can result in a myriad of issues, from decreased search engine rankings, usability, and accessibility. Many website projects I work on have an average amount of information to display, this time around it was much more.

The new website needed to display a large amount of information in a logical manner for entrepreneurs to easily access and understand.

The Process:
I implemented parts of the design thinking process in this project. First I talked with stakeholders to get a better understanding of the problems entrepreneurs had with the previous website. Some things were obvious, like being responsive so the site was easily usable on any device. Other things like how information should be structured were not.

Once I had feedback, I started to create a list of the problems set forth by the entrepreneurs, created a basic site, performed some testing, and in the end managed to produce an efficient informational website.

Empathize Define Ideate Prototype Test

User Research:
The research was partly conducted by individuals from Haverhill. However, it didn't answer all of my questions so I conducted some of my own to get more user-focused insight.

I used the second-person research provided by those in Haverhill and combined that with the second-person and third-person research methods I conducted. This included in-person interviews, online video interviews, and online surveys. In total, there were 42 people interviewed or observed. For those I reached out to, I inquired about their pain points, needs, and their current way of finding the entrepreneurial resources they need.

Current Methods:
Go to multiple websites to find the information they need, regardless of the time it takesNot bother trying to find anything at all and feeling that they rather receive finesOnly finding parts of what they need and eventually giving up

Pain Points:
They feel it takes way too long for them to find the right resource for a businessThe way resources are organized or presented often doesn't make sense to themThere are no centralized places to find all the info they would need, so they have to visit multiple websitesThey can't easily figure out just what their business needs, from certificates to municipal contacts

Research Analysis:
I gathered all of the qualitative findings from both Haverhill and myself and looked for shared features between responses and observations. I grouped together the needs, insights, surprises, and perceived emotional data. I also looked at already established data, like the way people interact with non-responsive websites. Below are some of the conclusions I gathered.

People are 37% more likely to leave a page if it is not responsiveAround 80% of respondents who identified as entrepreneurs said that they have a difficult time finding the right resources for their businessAround 40% of respondents who identified as entrepreneurs said that they didn't know where to find mentors or help with their businessSearch engines can rank your website as low as 30 spots lower than other optimized sites

The Solution:
While some prototyping was done inside of Sketch, the CMS allowed for the design of the site to already exist as a live concept. Ultimately, the high fidelity prototype was an earlier version of the website. This prototype was created after careful ideation. I first tackled the way the information was grouped and then aimed to organize it in a logically consistent manner that wasn't hidden behind countless menus and made sense. I took a very conservative approach with the aesthetics using solid colors and very neutral serif and sans serif font choices. Below are some ideas I chose based upon some user testing and a few screens from the mobile implementation of the website.

The website should clearly display the higher-level needs like "Start a Business" or "Mentors" in the navigationInformation should go by higher-level need and then down to more fine selections, including subcategories on pages only when necessaryThe website should be as accessible to people as possible to increase the chance of people using it, so it needs to not only be responsive but also have multi-language support - even more so considering that it is a government-affiliated websiteConsidering the sheer volume of information, rather than display everything related to a point on a single page, extensive pieces of information should be broken up and linked together across pages to prevent overlap
You can view the site live here.

The Results:
The website has been very well received by entrepreneurs, critics, and government officials. It even inspired state legislation to create more central hubs. For the users tested, 13 strongly agreed that the website will help them much more than the previous non-responsive version in finding business resources.

"The Haverhill Business Portal is a step in the right direction towards utilizing tech to show all that Haverhill has to offer." - Rep. Andy Vargas

"The Haverhill Business Portal strikes the ideal balance for smaller local and municipal governments to emulate." - G2B

Kontroller I/O

The better control center for audio inputs and outputs on macOS.

I began to encounter a problem with how slow the process was to switch between macOS audio devices every day. After performing some research and realizing this frustration was shared, I decided to work on creating a solution.

Despite this being a shared problem, I eventually realized that macOS actually provides this function natively in the menu bar. However, people are often unable to find it or know it exists.

CreatorResearch User FlowsUser StoriesInformation ArchitecturePrototyping IterationsVisual DesignLogo DesignBranding

SketchSketch CloudUndisclosed Research Tools

The Problem:
Music producers and creatives of all sorts often need to quickly switch between audio inputs and outputs. Without any alternatives on the market, the only way this switch is performed on macOS is via Apple Icon > System Preferences > Sounds, then selecting Input and Output options on different panels. This method can become incredibly annoying if you need to switch between inputs and outputs on a recurring basis. The goal was to build a better way to switch between these inputs and outputs.

The Process:
For this project, I took my typical design thinking approach. I felt this problem first-hand and reached out to others to help me better define the problem. Afterward, I started to ideate a few different ways to tackle the pain points. Following this, I created a click-through prototype and had 5 of the participants perform a series of actions and provide testing feedback to iterate upon the prototype and finalize the design before handoff.

Empathize Define Ideate Prototype Test

User Research:
Although this was a problem I encountered first-hand, I wanted to know if it affected others the same way and whether there was a real need for a solution. Additionally, if there was a need, I needed to find out what aspects were plaguing people the most.

I used a couple of second-person research methods including online video interviews and online surveys. In total, there were 12 people interviewed. Their backgrounds varied substantially, however, all of them used macOS. I inquired about their pain points, needs, and their current process of switching between inputs and outputs.

Current Methods:
Going through the System Preferences to edit them or editing them through a specific application that may not save the settings they inputTrying switch as little as possible between devices

Pain Points:
It can be confusing to switch between devices if they have many connectedThey have to open up the Sounds screen in order to see what's currently in useThey get thrown out of flow states when working by having to remember where to go to change the audio settings

Research Analysis:
After gathering all of my qualitative findings, I looked for commonality between the responses. I grouped together needs, insights, surprises, and perceived emotional data. Below are some conclusions I gathered.

Audio professionals and video professionals, about 30% of respondents, were the two groups most negatively affected by the complexity of switching inputs and outputs and wanted it easily accessibleOf the audio professional and video professional groups, over 90% noted that they wanted to see both inputs and outputs at the same time, rather than on different panelsRespondents who identified as something other than audio professionals or video professionals, around 50%, did not find the switching to be a significant problem Over 15% of respondents were unfamiliar with how to switch between audio devices

Brand Creation:
Once the problem and user experience issues were defined to a point, I took to Sketch and created concepts for the product's identity. When I create a product, I find it more inspiring to create prototypes when there is an actual brand existent. I decided upon a modern blue to purple gradient with a white icon that can easily exist within many different contexts. My goals and the finalized branding are shown below.

Clean and modern identity to amplify the simplicity the application intends to providePlay upon the concept of inputs and outputs with real-world things like power outletsMake it feel comfortable for not only audio and video professionals, but also gamers

The Solution:
While I find low-fidelity prototypes useful, I think it was appropriate to skip to a more high-fidelity one here considering that the application is simplistic with limited functions. With the brand set, I started to ideate and create a few different prototypes. Below was the final ideas I chose and a few screens from their implementation.

The application should exist in the macOS toolbar for increased simplicity and visibilityBoth input and outputs should be shown simultaneouslyAll text and actions should be in high contrast colors to ensure maximum usabilityInputs and outputs should be clearly labeled with both text and icons

The Results:
All 5 participants who reviewed the prototypes strongly agreed that this would solve their need for a more efficient process to switch between audio inputs and outputs.

However, this application will not be created due to an already existent menu bar feature built into macOS that allows users to switch both input and output devices. Although very few people know about it based upon my research, it would not provide more value than simply creating a small guide to show people how to enable the volume feature in their menu bar.

Kontroller I/O

The better control center for audio inputs and outputs on macOS.

Haverhill Business Portal

The central resource hub for entrepreneurs in Haverhill, Massachusetts.

Immertec Scheduling App

The mobile app for scheduling remote physician training in virtual reality.

Digital Artwork

Click to view full-screen. Here are some selected works I've made.

About Me

For about two years now, I've been the Product Designer at Immertec, responsible for all UI and UX related tasks. There I've created and iterated upon user interfaces for virtual reality, augmented reality, mobile apps, and web apps.

My journey into product design first started around the time I was discovering my interest in music. As a teenager, I devoted time to learning design tools that helped me create the content I needed, such as posters and merch. I first experimented with Photoshop and gradually made my way into other programs like Sketch. After realizing how much I enjoyed using design to discover and solve problems, I began pursuing product design.

Before joining Immertec, I spent about five years as a freelance web designer. During this time, I worked with various organizations helping them create experiences that helped them achieve business goals. My design work has been featured in major publications, such as Billboard Magazine. One of my most notable web design projects was for the city of Haverhill, Massachusetts, where I created a business portal that inspired state legislation.

Outside of Immertec, I perform and produce music, run a Tampa Bay design Slack group, and instruct the official meetup group for Sketch in the Tampa Bay Area.

Reach Out

Interested in working together or have a question? Drop a line below.

Privacy Policy | Terms & Conditions

Privacy Policy for Brendan Ciccone (DBA, BC Design Co.)

At brendanciccone.com, accessible from https://brendanciccone.com/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Brendan Ciccone and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at [email protected]

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

BC Design Co. legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

BC Design Co. needs to perform a contract with youYou have given BC Design Co. permission to do soProcessing your personal information is in BC Design Co. legitimate interestsBC Design Co. needs to comply with the law
BC Design Co. will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Our Privacy Policy was generated with the help of GDPR Privacy Policy Generator.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you.The right of rectification.The right to object.The right of restriction.The right to data portabilityThe right to withdraw consent
Log Files

Brendan Ciccone follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Brendan Ciccone uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Brendan Ciccone.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Brendan Ciccone, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Brendan Ciccone has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Brendan Ciccone's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You may find a complete list of these Privacy Policies and their links here: Privacy Policy Links.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites. What Are Cookies?

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Brendan Ciccone does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Online Privacy Policy Only

Our Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Brendan Ciccone. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Terms and Conditions

Welcome to Brendan Ciccone (DBA, BC Design Co.).

These terms and conditions outline the rules and regulations for the use of Brendan Ciccone's Website, located at https://brendanciccone.com.

By accessing this website we assume you accept these terms and conditions. Do not continue to use Brendan Ciccone (DBA, BC Design Co.) if you do not agree to take all of the terms and conditions stated on this page. Our Terms and Conditions were created with the help of the Terms And Conditions Generator.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and all Agreements: "Client", "You" and "Your" refers to you, the person log on this website and compliant to the Company’s terms and conditions. "The Company", "Ourselves", "We", "Our" and "Us", refers to our Company. "Party", "Parties", or "Us", refers to both the Client and ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services, in accordance with and subject to, prevailing law of Netherlands. Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.


We employ the use of cookies. By accessing Brendan Ciccone (DBA, BC Design Co.), you agreed to use cookies in agreement with the Brendan Ciccone's Privacy Policy.

Most interactive websites use cookies to let us retrieve the user’s details for each visit. Cookies are used by our website to enable the functionality of certain areas to make it easier for people visiting our website. Some of our affiliate/advertising partners may also use cookies.


Unless otherwise stated, Brendan Ciccone and/or its licensors own the intellectual property rights for all material on Brendan Ciccone (DBA, BC Design Co.). All intellectual property rights are reserved. You may access this from Brendan Ciccone (DBA, BC Design Co.) for your own personal use subjected to restrictions set in these terms and conditions.

You must not:

Republish material from Brendan Ciccone (DBA, BC Design Co.)Sell, rent or sub-license material from Brendan Ciccone (DBA, BC Design Co.)Reproduce, duplicate or copy material from Brendan Ciccone (DBA, BC Design Co.)Redistribute content from Brendan Ciccone (DBA, BC Design Co.)
This Agreement shall begin on the date hereof.

Parts of this website offer an opportunity for users to post and exchange opinions and information in certain areas of the website. Brendan Ciccone does not filter, edit, publish or review Comments prior to their presence on the website. Comments do not reflect the views and opinions of Brendan Ciccone,its agents and/or affiliates. Comments reflect the views and opinions of the person who post their views and opinions. To the extent permitted by applicable laws, Brendan Ciccone shall not be liable for the Comments or for any liability, damages or expenses caused and/or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this website.

Brendan Ciccone reserves the right to monitor all Comments and to remove any Comments which can be considered inappropriate, offensive or causes breach of these Terms and Conditions.

You warrant and represent that:

You are entitled to post the Comments on our website and have all necessary licenses and consents to do so;The Comments do not invade any intellectual property right, including without limitation copyright, patent or trademark of any third party;The Comments do not contain any defamatory, libelous, offensive, indecent or otherwise unlawful material which is an invasion of privacyThe Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.You hereby grant Brendan Ciccone a non-exclusive license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Comments in any and all forms, formats or media.
Hyperlinking to our Content

The following organizations may link to our Website without prior written approval:

Government agencies;Search engines;News organizations;Online directory distributors may link to our Website in the same manner as they hyperlink to the Websites of other listed businesses; andSystem wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.
These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products and/or services; and (c) fits within the context of the linking party’s site.

We may consider and approve other link requests from the following types of organizations:

commonly-known consumer and/or business information sources;dot.com community sites;
associations or other groups representing charities;
online directory distributors;internet portals;accounting, law and consulting firms; andeducational institutions and trade associations.
We will approve link requests from these organizations if we decide that: (a) the link would not make us look unfavorably to ourselves or to our accredited businesses; (b) the organization does not have any negative records with us; (c) the benefit to us from the visibility of the hyperlink compensates the absence of Brendan Ciccone; and (d) the link is in the context of general resource information.

These organizations may link to our home page so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.

If you are one of the organizations listed in paragraph 2 above and are interested in linking to our website, you must inform us by sending an e-mail to Brendan Ciccone. Please include your name, your organization name, contact information as well as the URL of your site, a list of any URLs from which you intend to link to our Website, and a list of the URLs on our site to which you would like to link. Wait 2-3 weeks for a response.

Approved organizations may hyperlink to our Website as follows:

By use of our corporate name; orBy use of the uniform resource locator being linked to; orBy use of any other description of our Website being linked to that makes sense within the context and format of content on the linking party’s site.No use of Brendan Ciccone's logo or other artwork will be allowed for linking absent a trademark license agreement.

Without prior approval and written permission, you may not create frames around our Webpages that alter in any way the visual presentation or appearance of our Website.

Content Liability

We shall not be hold responsible for any content that appears on your Website. You agree to protect and defend us against all claims that is rising on your Website. No link(s) should appear on any Website that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Your Privacy

Please read Privacy Policy

Reservation of Rights

We reserve the right to request that you remove all links or any particular link to our Website. You approve to immediately remove all links to our Website upon request. We also reserve the right to amen these terms and conditions and it’s linking policy at any time. By continuously linking to our Website, you agree to be bound to and follow these linking terms and conditions.

Removal of links from our website

If you find any link on our Website that is offensive for any reason, you are free to contact and inform us any moment. We will consider requests to remove links but we are not obligated to or so or to respond to you directly.

We do not ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we promise to ensure that the website remains available or that the material on the website is kept up to date.


To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website. Nothing in this disclaimer will:

limit or exclude our or your liability for death or personal injury;limit or exclude our or your liability for fraud or fraudulent misrepresentation;limit any of our or your liabilities in any way that is not permitted under applicable law; orexclude any of our or your liabilities that may not be excluded under applicable law.
The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty.
As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.